Rick Wells Swimming

Getting the most out of life, and out of their club

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Rick Wells Sport specialises in adult swimming lessons. Getting back into swimming or giving it a go for the first time as an adult can seem daunting, so they work alongside adult swimmers to help them achieve their swimming ambitions.

Rick Wells Sport are a subscription based club and needed a better way to manage attendance. Different squads meet at different times during the week to train together, and they needed to be able to track who had attended their sessions which happen three times a week. Club members had been turning up to more than their allocated sessions and Rick Wells Sport had no way of tracking or managing this.
Rick Wells Sport
Being a swim club brought the added challenge of managing technology and software right next to water - not the easiest task! So the software needed to be super easy to use, fast and efficient. Coaches who had not worked easily with systems and software before needed to be able to quickly become proficient and comfortable with the Friendly Manager system.

Friendly Manager took on the task of implementing their user-friendly, accessible software which managed and tracked client attendance, allowing for data collection and much more efficient class management.

The software tackles all aspects of back-end administrative process, giving coaches and management more time and easing administrative frustrations. We also added a new fee payment option through EziDebit for them.

As a result, Rick Wells Sport can truly live up to their motto of “Get the most out of life.” Both clients as well as staff and coaches have easy to use processes that organise and oversee all the administrative operations.

Class scheduling, oversight and attendance is uncomplicated and straightforward. The Rick Wells Sport website and systems are more streamlined and functional, allowing for less time doing paperwork and more time poolside.

See the difference. 

HubSpot Video


Club icon   Club
  Rick Wells Swimming
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Read some more case studies


  • As a subscription club, Rick Wells Swimming needed a way to manage attendance

  • Software that could be used poolside

  • Required software that gathered accurate data, to free up time and remove admin errors



  • User-friendly software implemented that can be utilised easily poolside

  • Friendly Manager added a new payment option through EziDebit

  • Accurate attendances are now record 

  • Rick Wells Swimming website and systems are more functional and streamlined


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Rickwells Swimming