Tauranga City AFC

The Right Software is Key

Tauranga City AFC logo
Tauranga City AFC players

When the chairman of Tauranga City AFC, Brendon McHugh, first heard about the new club management platform Friendly Manager, he initially dismissed it as being just one more piece of software.

“I didn’t think our club needed yet another piece of software,” he remembers. “We were already using so many platforms and one more was not going to help us with the large volume of administration we were facing.” 

With nearly 60 teams to manage, Brendon and his team were spending huge amounts of time on administration, notably tracking member and supporter data, and managing fees and payments.

But when Brendon saw Friendly Manager in action, all thoughts about this being just another piece of software disappeared.

“I quickly realised that this one platform could replace multiple existing systems and, even better, it could integrate with all our other essential tools like Comet, Xero and our credit card payment gateway,” Brendon says.  

The creation of a single pool of data that was able to be accessed in each of the connected systems made an attractive proposal for Brendon, as it would give him the ability to work with real time data - creating opportunities Tauranga City AFC had never had before.

Coaches and managers could access their team data in a simple dashboard that allowed them to communicate from the club-branded account, track attendance, manage uniforms, create events with online RSVP and display training times. All of this activity could be overseen by administrators in real time so that if there were any issues, they were able to quickly identify and fix them.

Once Brendon showed his admin team how much Friendly Manager could streamline their operations and enhance other essential tools, they were keen to utilise it too.

Tauranga City AFC introduced Friendly Manager in January 2020 and it has proven to be a powerful tool that has reduced administration time considerably. Now Brendon says he couldn’t do his job without it.

Tauranga City AFC team


Icon svg files_Blue_Shield   Club
  Tauranga City AFC
Icon svg files_Blue_Team-sports   Members
Icon svg files_Blue_National Sport   Sport
pin_pin   Location


  • Multiple unconnected software platforms in use

  • Increased admin time due to double handling of data

  • Important info inaccessible to coaches and managers



  • A single ecosystem of data created which connected the required software platforms

  • Easy access to real-time data

  • User levels allowing coaches and managers access to their required info


"After my initial hesitation about yet another piece of software, Friendly Manager has significantly simplified running our club and even allows us to run with less people involved. Our coaches and managers love having instant access to their team's details and being able to track attendance at trainings. During COVID-19 restrictions, Friendly Manager really helped us track member activities. We couldn't live without Friendly Manager now."

Brendon - Tauranga City AFC

Brendon McHugh 
Chairman - Tauranga City AFC

tauranga afc


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