Discover the best way to manage your Swimming club.

LESS DESK TIME. MORE TIME BY THE POOL.

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TRUSTED BY SWIMMING CLUBS ACROSS AOTEAROA

Powerful Swimming club adminstration tools are now at your fingertips

See how your Swimming club can enhance the power of data

Managing a Swimming is a big task.

Make it easy by having access to all the information you need in real-time.

Friendly Manager allows your Swimming club to create a connected ecosystem of data that with many levels of controlled access allows every member of the club to fulfil the requirements of their role.
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Start using Friendly Manager for your Swimming club administration

EVERYTHING YOUR SWIM CLUB NEEDS. SORTED IN ONE PLACE.

From learn-to-swim signups to national qualifying meets, Friendly Manager keeps your club running smoothly, lap after lap.

ONLINE REGISTRATION

Get your season rolling with simple online registrations for squads, learn-to-swim, and events, all tailored to fit your club’s structure.

MEMBER PROFILES

Store everything from SwimSmart assessments to squad allocations, medical info, progress history, all in one easy-to-access place.

CLUB WEBSITE, FREE

Showcase your swimming club with a sleek, ready-to-roll website integrated with your club admin system. It’s all included in your subscription, no hidden cost.

SMART COMMUNICATIONS

Send targeted emails or SMS to squads, parents, or the whole club, directly from your dashboard.

Xero & Stripe Integration

Automate invoicing, sync directly with Xero, and let members pay online via Stripe. No chasing late payments.

Tracking Attendance

Mark training and class attendance in seconds from your dashboard or mobile device, whether you’re in the office or by the poolside.
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COMING SOON!

Mobile App

Our new mobile app is almost here—and it's made for coaches, parents, and swimmers at Swimming club like yours.

📲 Link all clubs your swimmers belong to in one app

💬 Keep your classes or squads connected with built-in group chat

🔔 Send push notifications to the right people, fast

🎨 Brand it with your club name, colours, and logo

🤝 Highlight sponsors with dedicated promo spaces

📇 Give members quick access to key club contacts

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Real clubs. Real impact.

Taking the Stress Out of the Poolside Admin

Rick Wells Sport needed a simple way to manage squad attendance and payments without drowning in paperwork. With Friendly Manager, coaches track sessions with ease, members stay on top of their subs, and more time is freed up for swimming.

Read full case study

Merging Three Clubs into One Seamless System

When three Tauranga swim clubs merged to form Evolution Aquatics, admin could have been overwhelming. With Friendly Manager, the new super club streamlined squad timetables, online bookings, payments, and member profiles—saving time for coaches, families, and administrators.

Read full case study
Support that actually gets Swimming
Friendly Manage Support - Leigh
Friendly Manage Sales - Jono
Friendly Manage Support - Nicole
Friendly Manage Product Design - Leigh
We’re not just here when things go wrong—we’re here to back your club every step of the way. 

From setup to sorting out the details, our team understands Swimming and knows what clubs need. We speak your language, and we’re always just a quick message or call away.
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Common questions from Swimming club

Forget the paper chase. Members can register, pay, and update their info online. No double handling, no mess. Everything’s sorted in one place.

Send bulk invoices, take online payments, and see who’s paid all from your dashboard. Plus, it syncs with Xero to keep your accounts squeaky clean.

We sure do. From setup to everyday questions, our team is here to help. We know Swimming club, and we’ve got your back.

Totally. It’s designed to be simple and stress-free. And if you ever get stuck, our support crew is just a call or click away.

What our Swimming clubs say

We are meeting all our health and safety requirements thanks to Friendly Manager. For me, it's about simplicity.
Rick Wells Swimming
Lynley
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Manager
We are meeting all our health and safety requirements thanks to Friendly Manager. For me, it's about simplicity.
Rick Wells Swimming
Lynley
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Manager
If you have been having any issues with your current system, check out Friendly Manager and see the amazing things they can do for you.
Evolution Aquatics Tauranga
Nicki Walker
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Office Manager
If you have been having any issues with your current system, check out Friendly Manager and see the amazing things they can do for you.
Evolution Aquatics Tauranga
Nicki Walker
-
Office Manager
BY THE POOL OR ON THE GO, WE’VE GOT YOU.

Simplify the admin. Empower your people. Keep your swimming club humming.